Orta Doğu’da Kahve Evleri

Sanırım, doğru pazarlama karması ile, en kolay markalanabilecek, marka bilinirliği en kolay sağlanabilecek alan; hizmet sektörü… özellikle de kafecilik.


I’ve just returned from a five-week sojourn teaching Executive MBA and Global MBA Strategic Brand Management courses at the SP Jain School of Global Management in Dubai, UAE.

P1000065And, of course, when I teach abroad I like to see some of the local attractions so I expected that I’d go to see the majestic Burj Khalifa, which at over 828m is touted as the tallest building in the world, and its nearby companion The Dubai Mall touted as the world’s largest shopping and entertainment destination.

What I didn’t expect to see is Tim Hortons and Second Cup—two of Canada’s leading coffee house brands. What I discovered is that Dubai and the UAE are ground zero for the war between coffee house brands in the Middle East. The Dubai Mall alone boasts more than thirty coffee house brands from North America, the United Kingdom, and continental Europe, along with local…

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